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Public Speaking Guide

Give a Persuasive Speech

Persuasion works best when the audience can clearly see the claim, the reasons behind it, and the evidence that supports those reasons.

Make a specific claim

A persuasive claim should be clear enough that someone could disagree with it.

Avoid vague statements everyone already accepts.

Build reasons and evidence

Reasons answer “why?”

Evidence shows why the reason deserves belief.

Address a real objection

Choose an objection the audience might genuinely have.

Respond fairly rather than dismissing it.

Example

Claim: “High schools should start later.” Reason: sleep affects learning. Evidence: research. Objection: transportation schedules. Response: phased scheduling changes.

Common mistake

Using strong emotion without a clear argument.

Try this

Write four lines: I believe… / because… / for example… / someone might object…, but…

Keep in mind

Persuasion is helping the audience see why your conclusion makes sense.

Practice this skill

Give a real speech and use SpeakCoachLab coaching to focus on this skill in context.

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